Tag: tiktok algorithm in 2025

If you thought you understood TikTok’s algorithm in 2024, 2025 is here to humble you. The short-form video giant has officially evolved from “trend-led” to data-led micro-personalization, and if your content game hasn’t adapted, your reach is already suffering. Let’s start with some brutal facts: TikTok now has over 1.8 billion monthly active users worldwide,…