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“I write because the world deserves stories that make you think, feel, and click share.”
Lulu
Founder, Lulusarena
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When most Nigerian businesses think of SEO, they imagine ranking on Google for big national or international terms. But in 2025, local SEO is where the real money is, especially if you run a business that serves a specific city,…
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The 5 Metrics That Will Make or Break Your Brand in 2025
In 2025, marketing is not just about creativity; it’s about precision. The brands dominating right now are not the ones posting the most or spending the most; they are the ones tracking the right numbers and making every move based…
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TikTok in 2025 for FinTech: How a Smart Content Pivot Brought 300% More Leads
TikTok in 2025 is not just for lifestyle brands or entertainment. Financial technology companies are now using the platform to educate, build trust, and convert audiences into paying customers. According to Hootsuite’s 2025 Social Trends report, finance and investment content…
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The TikTok Algorithm in 2025: What’s Changed and How to Win
If you thought you understood TikTok’s algorithm in 2024, 2025 is here to humble you. The short-form video giant has officially evolved from “trend-led” to data-led micro-personalization, and if your content game hasn’t adapted, your reach is already suffering. Let’s…
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Fractured Creatures: Plato’s Philosophy on the Human Soul
I took Plato’s idea that we are fractured creatures and ran with it. And just like that, this article was born. I’m not a philosopher. I don’t wear robes or sit under olive trees debating the meaning of life. But…
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The Real Reason We Stay Silent and What It’s Doing to Our Relationships
My toxic trait? I wait too long to tell people how I really feel. It’s not that I don’t feel deeply. I do. But the idea of saying, “Hey, that thing you did made me feel off,” makes me uneasy.…
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Feminism: Common Misconceptions & How to Abolish Them.
Feminism is a social, political, and philosophical movement that seeks to advance the rights and status of women. The main goals of feminism are to achieve gender equality and to end the oppression of women. Many people believe that feminism…
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My Crazy Obsession.
I would rather die than let him have you. I don’t care if I get arrested or people call me crazy but I will never allow you to be with him. I couldn’t allow him to continue with these words.…
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The Prevailing Issue of Child Abuse in Nigeria.
There is a prevailing crisis of child abuse going on in Nigeria and by extension, the whole of Africa. It is a crisis that began as a way of upholding the morals and culture in the society. However, this supposed…
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Of Religious Pilgrimage and Fiscal Irresponsibility.
Recently, Vice President Kashim Shettima confirmed that the President Tinubu led government has approved a staggering 90 billion Naira as subsidy for the 2024 Hajj pilgrimage. 90 Billion Naira? At a time when Nigerians are still grappling with the economic…
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How to Calculate your Engagement Rate on Social media.
The only thing worse than putting out bad content is not knowing how your audience is responding to it. This is where engagement rate becomes one of your most important metrics. It’s the easiest way to understand whether your followers…
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