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Author: Lulu
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Local SEO Secrets for Nigerian Businesses in 2025
When most Nigerian businesses think of SEO, they imagine ranking on Google for big national or international terms. But in 2025, local SEO is where the real money is, especially if you run a business that serves a specific city, state, or region. The truth? The competition for global keywords is brutal. But local search…
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The 5 Metrics That Will Make or Break Your Brand in 2025
In 2025, marketing is not just about creativity; it’s about precision. The brands dominating right now are not the ones posting the most or spending the most; they are the ones tracking the right numbers and making every move based on them. A recent HubSpot 2025 State of Marketing Report revealed that 68% of high-growth…
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TikTok in 2025 for FinTech: How a Smart Content Pivot Brought 300% More Leads
TikTok in 2025 is not just for lifestyle brands or entertainment. Financial technology companies are now using the platform to educate, build trust, and convert audiences into paying customers. According to Hootsuite’s 2025 Social Trends report, finance and investment content on TikTok has grown by 87 percent year-over-year, with hashtags like #MoneyTok and #FinTok collectively…
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The TikTok Algorithm in 2025: What’s Changed and How to Win
If you thought you understood TikTok’s algorithm in 2024, 2025 is here to humble you. The short-form video giant has officially evolved from “trend-led” to data-led micro-personalization, and if your content game hasn’t adapted, your reach is already suffering. Let’s start with some brutal facts: TikTok now has over 1.8 billion monthly active users worldwide,…
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Fractured Creatures: Plato’s Philosophy on the Human Soul
I took Plato’s idea that we are fractured creatures and ran with it. And just like that, this article was born. I’m not a philosopher. I don’t wear robes or sit under olive trees debating the meaning of life. But I have lived. I have cried. I have questioned everything I thought I knew and…
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The Real Reason We Stay Silent and What It’s Doing to Our Relationships
My toxic trait? I wait too long to tell people how I really feel. It’s not that I don’t feel deeply. I do. But the idea of saying, “Hey, that thing you did made me feel off,” makes me uneasy. I don’t want to stir the pot, make things awkward, or cause tension. So instead,…
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How to Calculate your Engagement Rate on Social media.
The only thing worse than putting out bad content is not knowing how your audience is responding to it. This is where engagement rate becomes one of your most important metrics. It’s the easiest way to understand whether your followers care about what you post or if you’re simply speaking into the void. Why Engagement…
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Life of a Tired Nigerian: My experience getting the new naira note.
I woke up this morning feeling very refreshed, giving myself kudos on how I had come up with a beautiful plan to get the new naira notes. Although the initial plan was to wake up at 5 am but I quickly removed that from my head. “Haba! E never reach like that na” I…