Author: Lulu
-
The TikTok Algorithm in 2025: What’s Changed and How to Win
If you thought you understood TikTok’s algorithm in 2024, 2025 is here to humble you. The short-form video giant has officially evolved from “trend-led” to data-led micro-personalization, and if your content game hasn’t adapted, your reach is already suffering. Let’s start with some brutal facts: TikTok now has over 1.8 billion monthly active users worldwide,…
-
Fractured Creatures: Plato’s Philosophy on the Human Soul
I took Plato’s idea that we are fractured creatures and ran with it. And just like that, this article was born. I’m not a philosopher. I don’t wear robes or sit under olive trees debating the meaning of life. But I have lived. I have cried. I have questioned everything I thought I knew and…
-
The Real Reason We Stay Silent and What It’s Doing to Our Relationships
My toxic trait? I wait too long to tell people how I really feel. It’s not that I don’t feel deeply. I do. But the idea of saying, “Hey, that thing you did made me feel off,” makes me uneasy. I don’t want to stir the pot, make things awkward, or cause tension. So instead,…
-
How to Calculate your Engagement Rate on Social media.
The only thing worse than putting out bad content is not knowing how your audience is responding to it. This is where engagement rate becomes one of your most important metrics. It’s the easiest way to understand whether your followers care about what you post or if you’re simply speaking into the void. Why Engagement…
-
Life of a Tired Nigerian: My experience getting the new naira note.
I woke up this morning feeling very refreshed, giving myself kudos on how I had come up with a beautiful plan to get the new naira notes. Although the initial plan was to wake up at 5 am but I quickly removed that from my head. “Haba! E never reach like that na” I…
-
Feminism: Common Misconceptions & How to Abolish Them.
Feminism is a social, political, and philosophical movement that seeks to advance the rights and status of women. The main goals of feminism are to achieve gender equality and to end the oppression of women. Many people believe that feminism is about hating men or about trying to make women more superior to men, but…