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If you thought you understood TikTok’s algorithm in 2024, 2025 is here to humble you. The short-form video giant has officially evolved from “trend-led” to data-led micro-personalization, and if your content game hasn’t adapted, your reach is already suffering. Let’s…
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Fractured Creatures: Plato’s Philosophy on the Human Soul
I took Plato’s idea that we are fractured creatures and ran with it. And just like that, this article was born. I’m not a philosopher. I don’t wear robes or sit under olive trees debating the meaning of life. But…
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The Real Reason We Stay Silent and What It’s Doing to Our Relationships
My toxic trait? I wait too long to tell people how I really feel. It’s not that I don’t feel deeply. I do. But the idea of saying, “Hey, that thing you did made me feel off,” makes me uneasy.…
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Of Religious Pilgrimage and Fiscal Irresponsibility.
Recently, Vice President Kashim Shettima confirmed that the President Tinubu led government has approved a staggering 90 billion Naira as subsidy for the 2024 Hajj pilgrimage. 90 Billion Naira? At a time when Nigerians are still grappling with the economic…
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How to Calculate your Engagement Rate on Social media.
The only thing worse than putting out bad content is not knowing how your audience is responding to it. This is where engagement rate becomes one of your most important metrics. It’s the easiest way to understand whether your followers…
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Life of a Tired Nigerian: My experience getting the new naira note.
I woke up this morning feeling very refreshed, giving myself kudos on how I had come up with a beautiful plan to get the new naira notes. Although the initial plan was to wake up at 5 am but…
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